“Creatives”

Brad Forst:

Stop calling yourselves “creatives”.

I recently read about a mother who is able to stretch a $14,000 annual income to feed and clothe her family. That, ladies and gentlemen, is creative. Your fucking banner ad campaign is not.

Every person on earth has a tremendous capacity for creativity. The world needs more people to feel empowered to have original thoughts and put them out into the world. Using “creative” as a noun to describe a class of people perpetuates the false notion that some people have it and others don’t. It’s condescending and discouraging.

Now, I understand some people make their living by flexing their creative muscles, and I think that’s amazing. But please don’t call yourselves “creatives”.

What should you call yourself instead? I don’t know, but I’m sure you’ll figure something out. After all, you’re creative.