Jeffrey Zeldman arról, hogy a trendek nem élnek örökké:
When an agency would rather tell you about their industry than learn about yours, run the other way. Your digital partner’s mastery of web technology should be automatic, not a selling point. Beware the trendy pitch. Piling on every slick trick in the book doesn’t help you connect with your audience; it erects unnecessary barriers. Following web trends doesn’t make you cutting-edge; it dates you.