Két napja a londoni Design Museumban tartott előadást Jony Ive. Meglepően sok érdekességet mondott, ebből csak két dolgot emelnék most ki. Az első, amikor először találkozott a Mac-kel:
Through the object that I was sat in front of, I had a very clear sense of the people that made it. I had a sense of their values, their preoccupations, the things they cared about, the reasons they made it. It was this sort of vicarious communication. I had a really clear sense of this company that I didn’t know anything about. And that had never happened to me before.
There’s that George Bernard Shaw quote about innovation and being unreasonable. It’s a really beautiful thing to say. Because to do something new and truly innovative, does require you reject reason. And the problem is when you do that, the behaviours, what that looks like, can make you look a bit odd.
A small change at the beginning of the design process defines an entirely different product at the end. At the start of the process the idea is just a thought – very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.