The Invisible Design Behind the Apple Watch’s Many Faces

Wired:

“We shot all this stuff,” Dye says, “the butterflies and the jellyfish and the flowers for the motion face, it’s all in-camera. And so the flowers were shot blooming over time. I think the longest one took us 285 hours, and over 24,000 shots.”

(…)

They built a tank in their studio, and shot a variety of species at 300 frames-per-second on incredibly high-end slow-motion Phantom cameras. Then they shrunk the resulting 4096 x 2304 images to fit the Watch’s screen, which is less than a tenth the size.