Design + Animation: Gretel
Typefaces: Gotham Bold, Gotham Book
And then some:
Netflix needed a brand through-line: a conceptual and visual thread to connect everything. Our challenge was to create something broad enough for a global brand but still unique and identifiable. To create something variable yet systematic and bulletproof. It had to be visually striking, adapt to any format, and hold up to interpretation by agencies and vendors around the globe.
Our solution: The Stack, a visual metaphor and an identity system in one.
It’s worth paying attention to this. E pluribus unum.