On licensing fonts for your startup

John Gruber is shutting down his app. He wrote a long piece about it, but here is the interesting part:

We’ve been asked “Why now?” Why not just let Vesper and Vesper Sync keep going as they are? The biggest factor is that we have recurring costs: the sync server and the licensing fees for Ideal Sans, Vesper’s typeface. We’re losing money every month.

I’m a designer and I care about type, but what I care about more is if my startup can actually get off the ground. I’m not saying that not licensing Ideal Sans would’ve turned the story around, but what I’m saying is licensing type is much further down the road.

I may not have been the only one observing this, because I’m realizing the day after (since this post was sitting in the drafts), that said paragraph was rewritten after publication, so now it reads:

We’ve been asked “Why now?” Why not just let Vesper and Vesper Sync keep going as they are? The biggest factor is that we have recurring costs: primarily, the sync server. We’re losing money every month.

An interesting choice of words, because the following information could have been just added to the paragraph above: